Website design for trucking companies
Trucking-company websites that recruit drivers and win freight.
A trucking website usually has two audiences: drivers deciding whether to apply, and shippers or brokers deciding whether to give you the load. Webzen builds and manages trucking-company websites that speak to both — clearly, honestly, and without the generic '30 years of experience' stock imagery every other trucking site is using.
What your customers actually need
- For drivers: pay, home time, equipment, endorsements required, benefits
- For shippers: lanes, equipment types, DOT / MC numbers, service standards
- Contact for dispatch versus recruiting — not the same inbox
- Clear proof the company is real: authority numbers, safety, insurance
- Fast application or quote request from a phone
Common website problems in this industry
- —Same page trying to serve drivers and shippers — helping neither
- —MC and DOT numbers missing or wrong
- —'Careers' page that's a mailto link with no application
- —No mention of lanes or equipment types
- —Contact form goes to a personal inbox nobody checks
- —Google Business Profile categorized incorrectly
Recommended website structure
- Home — what you haul, where you run, MC/DOT numbers, and two clear CTAs (drivers + shippers)
- For drivers — pay, home time, equipment, endorsements, benefits, apply button
- For shippers — services, lanes, equipment, safety scores, quote request
- About — authority numbers, safety record, years in business
- Contact — separate paths for recruiting, dispatch, and general inquiries
Lead-capture systems that work here
- —Driver application form or deep link to your ATS
- —Quote-request form for shippers with load details
- —Click-to-call in the mobile header
- —Separate email addresses (or one form with a routing dropdown) for recruiting versus dispatch
- —Optional callback request for after-hours dispatch
Trust elements that matter
- MC and DOT numbers visible in the footer or header
- Safety scores or insurance information where appropriate
- Real photos of trucks, terminals, and drivers where possible
- Named leadership (owner, safety director, dispatch lead)
- Clear service area rather than 'nationwide' when you actually run specific lanes
Common services to feature
- —Dry van, reefer, flatbed, or specialized
- —Regional, OTR, or dedicated lanes
- —Owner-operator programs
- —Warehousing and cross-dock (if offered)
- —Compliance and ELD (if a service you sell)
- —Recruiting and driver referral
Recommended Webzen package
Webzen Growth ($1,299 setup + $129/month) or Authority (starting at $2,499 + $249/month)
Growth covers the standard 'recruit drivers and quote shippers' website with room for service-area content, a review workflow, and lead-source tracking. Authority is the right pick when you need booking, CRM, or ATS integrations, campaign landing pages for recruiting ads, and call tracking to measure which ads produce which loads.
See what's includedFrequently asked questions from trucking companies
Can you connect the driver application to our ATS?+
On Authority, yes — we deep-link or integrate with the driver-side ATS you already use (Tenstreet, DriverReach, and similar). On Launch and Growth we typically deep-link to your ATS-hosted application without a full integration.
Do you handle recruiting ad landing pages?+
On Authority we build dedicated campaign landing pages for driver recruiting ads (Indeed, Google, Meta) with call tracking so you know which ad and which page produced which application.
Our DOT number and services keep evolving. Can you keep the site current?+
Yes. Compliance details, lane changes, equipment additions, and pay updates are standard content updates. On Growth you get two per month; Authority gets a monthly content update plus quarterly reviews.
Ready to talk?
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